Module 8 Lesson 4: Data Enrichment
Know your customer. Learn how to use external enrichment APIs like Clearbit, Hunter, and Apollo to automatically find company names, LinkedIn profiles, and verified emails for your leads.
Module 8 Lesson 4: Data Enrichment
When someone gives you their email, that's just a starting point. To sell effectively, you need more: What company do they work for? How many employees do they have? Where are they located? Data Enrichment automates this research.
1. Clearbit: The Person/Company Lookup
- The Flow: You send an email address -> Clearbit returns 50+ fields (Bio, LinkedIn URL, Job Title, Company Revenue).
- n8n Action: Update your CRM (HubSpot/Salesforce) with this new data immediately. Your sales team can now call the prospect knowing exactly who they are.
2. Hunter.io: Email Verification
- The Problem: You have a name and a domain, but you aren't sure if the email is
first.last@company.comorfirst@company.com. - The n8n Solution: Use the Hunter node to "Verify" the email before you send it to your CRM. This keeps your "Bounce Rate" low and your email reputation high.
3. Apollo/FullContact: The Database Search
If you only have a Company Name, you can use these tools to find the "Decision Maker."
- "Find me the Head of Engineering at SpaceX."
- n8n retrieves their details and prepares a Slack alert for your executive team.
4. Cost Management (The "If" check)
Enrichment APIs cost money per request ($0.10 - $1.00).
- The Pro Tip: Only enrich "High Quality" leads.
- Logic: "If the lead uses a Gmail/Yahoo email, ignore. If they use a custom work email, trigger Clearbit."
Exercise: The Researcher's Bot
- Get a free API key from Hunter.io.
- Use the HTTP Request node to check if
sudeep@sudeep.comis a valid format. - If you get back a "Company Name" from an enrichment tool, how do you save it to a specific Google Sheet? (Review Module 7).
- Why is "Data Enrichment" essential for a sales team with 100+ leads per day?
- Search: What is the "Clearbit Logo API" and how can you use it to put a company logo inside your n8n-generated invoices?
Summary
Enrichment allows you to turn a "List of Emails" into a "List of Opportunities." By connecting n8n to specialized data providers, you automate the time-consuming work of prospect research and ensure your team always has the full context before they hit "Send."
Next Lesson: Who is the best? Building a Lead Scoring system in n8n.