Content Marketing and Social Media

Marketing is about Context and Platform Fit. A message that works on LinkedIn will likely fail on TikTok. ChatGPT is the ultimate "Repurposing Engine."

1. The "Repurposing" Workflow

Take one piece of "Core Content" (like a blog post or a video transcript) and turn it into 10 social posts.

The Repurposing Prompt:

*"Based on the attached blog post:

1. Write a punchy, professional LinkedIn post with 3 bullet points.
2. Write 3 X (Twitter) threads of 5 posts each.
3. Write a TikTok script for a 60-second 'educational' video."*

2. Generating Hooks

The "Hook" is the most important part of social media.

• "Give me 10 'Scroll-Stopping' hooks for a post about [Topic]. Each hook should focus on a different emotional trigger: Curiosity, Fear, Greed, or Altruism."

graph TD
    Core[Core Content] --> AI[ChatGPT]
    AI --> LinkedIn[LinkedIn Style]
    AI --> X[X/Threads]
    AI --> Insta[Instagram Captions]
    AI --> YouTube[YouTube Descriptions]

3. SEO Metadata

Don't forget the backend.

• "Write a Compelling Meta Description and a Title Tag for this article. Use the keyword [Keyword] and keep it under 160 characters."

4. Addressing Pain Points

AI can help you find your audience's "Deep Fears."

• "Act as a Customer Researcher. Identify 5 deep pain points for a busy parent trying to find healthy snacks. Then, write a Facebook ad copy that addresses the #1 pain point."

---

Hands-on: Transcribe to Thread

1. Pick a 2-minute section of a YouTube video you like and find the transcript.
2. Prompt: "Turn this transcript into a 5-post X (Twitter) thread. Use a 'Hook, Story, Value, Close' structure. End with an invitation to follow for more."

Key Takeaways

• Platform-Specific Tone is mandatory.
• Hooks determine your reach.
• Use AI to repurpose content, not just create it.